Users will soon have a fresh option that permits them to reduce the volume of AI-made videos appearing in their feeds. This move comes as the service revealed that it currently hosts over 1 thousand million AI videos.
Testing and Rollout
This change is in a pilot phase over the following weeks before a full-scale rollout. This advancement coincides with a rise in content created by AI, fueled by recent video-generation tools.
The Broader AI Trend
Recent reports that nearly a tenth of the most rapidly expanding video streams on another major platform only show clips produced artificially. A large amount of this output is deemed low-quality AI content, a label for poor-quality, factory-style content that is frequently illogical or surreal.
“We know from our community that numerous viewers appreciate content made with AI tools, ranging from digital art to science explainers, and we aim to offer the community the ability to increase or decrease of that, depending on their own choices,” commented a company executive.
AI on the Platform
TikTok announced that there are currently 1.3 billion videos on its network identified as artificially created. Overall, in excess of 100 m pieces of content are added to the platform daily, making clips made by AI a limited part of its complete catalog.
How to Adjust Settings
Users will be capable of reduce or increase the level of AI-generated videos they see by accessing the “manage topic” option in the platform and selecting the AI content topic. Other topics that are already be modified under the filter include news, clothing, beauty, and movement.
Platform Guidelines
Its policies oblige creators to tag “realistic” AI-generated content, and it forbids dangerous AI impersonations of well-known individuals or emergencies. Any authentic-looking AI video that is not labeled can be deleted under its terms of service.
Additionally, the service will henceforth attach an artificially created label to content created with its proprietary AI systems, or flagged by an cross-platform project for recognizing content made by AI. This step is designed to stop users from trying to circumvent the tagging system.
Educational Initiatives
TikTok is furthermore establishing a $2m educational fund for specialists and groups to develop learning resources about using AI responsibly. This project will assist educational bodies dedicated to educating coding and technology.
Content Safety Approach
The video-sharing app has supported its content review process, during discussion over plans to lay off numerous safety staff in the UK. The company is expected to cut a significant number of roles in its content moderation team in the UK capital, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.
A trust and safety lead explained that people-led review would continue to be important, but automated tools can protect employees by eliminating the most harmful content before it has to be seen by staff. TikTok stated a notable drop in shocking and graphic content seen by safety staff over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s very important to limit contact with harmful content as rapidly, which is where a lot of the machine support is proving valuable work at speed.”
